Click Here to sign in to the OPS platform.
Are you doing enough to attract visitors to your website and fill the top of your sales and marketing funnel? Is your website converting traffic into leads and leads into customers? How effective are your content creation, optimization and website promotion skills? And how do your efforts compare to the competition? Are your clients writing reviews for you? Are you aware of all the reviews related to your business? Let Citrus Pie help you measure your online presence, and guide you to a more effective, streamlined, and current online strategy.
There are many things that can affect the standing of a business online ? for instance, did you know companies that blog have 55% more website visitors? And websites with video content convert visitors into clients 4 times faster? Having this information can help you to know when, and how to take action in order to drive traffic, leads, and ultimately sales to your business.
According to Google, 20 percent of all searches are related to location (have local intent).?14.3 billion searches were conducted through Google in March 2010 ? this means nearly 3 billion Google search queries contained local terms. [March 2010,?comScore]
- The first ten results (page one ) received 89.71% of all click-through traffic. [July 2010,?Jeff Bullas Blog]
- 70% of people have used the internet to find a local business in the last 12 months.?[November 2010,?Brightlocal.com]
- Having used the internet once to find a business, most local consumers go on to use it more frequently. [Brightlocal.com, 2010]
- Younger consumers use the internet more frequently to find local businesses than older consumers;
- 29% of people aged 55+ have never used internet to find a local business;
- 11% of people aged 16-34 use the internet almost every day to find a local business.
- 84% of consumers say online customer reviews influence their decision to purchase a product or service.?[November 2010,?Brightlocal.com]
- 78% of people surveyed in a recent poll said they believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them. [December 2010,?Marketing Pilgrim]
- Over 60% of local searchers find ratings and reviews to be important. More specifically, 78% of social networkers and 71% of mobile users consider ratings and reviews extremely important. ?[December 2010, SearchPerspective]
- The minimum number of online reviews for a local business to have is between 6-10 reviews.?However the more reviews a business has the more trust a web user can place in the reputation of that business. Businesses with 50 or more reviews earn the trust of 29% more consumers than a business that has 6-10 reviews, but a business with 6-10 reviews has the trust of 71% of consumers.[November 2010,?Brightlocal.com]
- 67% of local consumers have consulted online customer reviews of local businesses. [November 2010,?Brightlocal.com]
- 58% of consumers trust a local business more having read positive online reviews. And 69% of local consumers trust online reviews as much as personal recommendations.[November 2010,?Brightlocal.com]
- 84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago, according to a recent survey by Brand Reputation. (October 2009, Retail Bulletin)
Citrus Pie is excited to offer a platform designed to measure and monitor your online presence, and along with our personalized consulting we will provide you with up-to-date recommendations. The CPMG platform includes:
Competition Measurement ? Up to 4 of your top local competitors are carefully analyzed.
Presence Management ? We will search local directory listings, blogs, and social media/networking sites for any mention of your business.
Monitoring System- We send email alerts either weekly or in real time to our clients when your business is mentioned.
Gossip- We find out who is mentioning your business and is it positive, negative or neutral.
In addition, we can measure the amount of content found about your business when searching for a particular search phrase ? for example, French Restaurant in Seattle. This is powerful information for any business owner!
Managing your reputation is nothing new. Every business has been doing it for as long as businesses have existed. What?s new is how the Internet and social applications have changed the way local businesses interact with their customers, and how they build and maintain their reputations. Call Citrus Pie today to get your slice of the pie.
Click Here to sign in to the OPS platform.
Source: http://www.citruspiemg.com/online-presence-system/
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