Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting

Marketing startup TrueLens is announcing that it has raised a $1.2 million round of funding. The company is also unveiling its core customer intelligence product, which is calls Socialgraphics. Co-founder and CEO Roy Rodenstein admitted that social marketing and advertising is "a noisy space," but he argued that TrueLens fits into a different bucket than most of the bigger names in the industry. First, there's the social marketing market, where brands can collect data from social networks and run social marketing campaigns, but whose products "aren't really actionable from the core marketing function." Then there's the display advertising world, where banner ads are targeted based on a wide range of data points. And lastly, there's the market that TrueLens is aiming for.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/aOST2_Q9j_8/

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